Hello folks! Samsung just sent out the invitations, so the guessing game is over. The next Galaxy Unpacked has an official date, a location, and a tagline that’s already got people talking. Here’s what’s confirmed, what’s rumored, and when you can watch it yourself.
Quick answer: Samsung will hold its next Galaxy Unpacked event on July 22, 2026, in London, streaming live at 2 p.m. BST (9 a.m. EDT). The event is officially themed around foldable phones, with the tagline “A New Shape Unfolds.” Leaks point to three foldables, including the Galaxy Z Fold 8 and Z Flip 8, plus new Galaxy Watches.
What happened
Samsung confirmed the event through an official invitation on its newsroom site, ending weeks of speculation about when the next Unpacked would land. The company is holding the event in London this time, and it’s streaming free on Samsung.com, the Samsung Newsroom, and YouTube.
The tagline matters here. “A New Shape Unfolds” lines up with rumors that Samsung is finally bringing a wider, shorter foldable design to the table, something a lot of Fold owners have been asking for since the very first model.
Key details
- Date and time: July 22, 2026, at 2 p.m. BST, 9 a.m. EDT, 3 p.m. CEST.
- Location: London, U.K., with a full livestream for anyone not attending in person.
- Official focus: Foldable phones, confirmed by Samsung’s own invitation.
- Rumored lineup: Three foldables this time around, a new wider Galaxy Z Fold 8, a premium Z Fold 8 Ultra, and the Galaxy Z Flip 8. If that holds up, it’s the first time Samsung has launched three foldables at once.
- Also expected: New Galaxy Watch models and, possibly, an appearance from Samsung’s Android XR smart glasses, though neither is officially confirmed yet.
Why it matters to you
If you’ve been holding off on a foldable because the Z Fold felt too tall and narrow to use one-handed, this is the event to watch. A wider, shorter form factor has been the single biggest fan request for years, and it looks like Samsung is finally listening. Three foldables at once also means more price points and screen sizes to pick from, instead of one flagship shape that has to fit everyone.
It’s also Samsung’s answer to Apple, which is expected to ship its own first foldable iPhone next year. Samsung wants its foldable lineup looking mature and varied before that happens, not like a single experimental product line.
How to watch
You don’t need an invite or a ticket. Samsung streams Unpacked events free on Samsung.com and its YouTube channel, and the replay usually stays up afterward if you can’t catch it live. Set a reminder for July 22 at 2 p.m. BST if you’re in the UK or Europe, or 9 a.m. EDT if you’re on the US East Coast.
What’s next
Expect the usual pre-show leak dump over the next ten days: full spec sheets, pricing “leaks” from retailers, and probably a few hands-on photos from someone who wasn’t supposed to have one yet. Samsung has kept the “New Shape” idea close to its chest so far, and honestly, that’s the part I’m most curious about. A redesigned Fold is a bigger swing than just bumping the chip and camera specs, and it’s the kind of change that either wins people over or makes longtime Fold owners grumble about their next upgrade.
Frequently asked questions
When is the next Samsung Galaxy Unpacked event?
July 22, 2026, at 2 p.m. BST (9 a.m. EDT), streaming live from London.
What phones will Samsung announce at Unpacked?
Official confirmation only covers a foldable focus. Rumors point to three foldable phones: the Galaxy Z Fold 8, a Galaxy Z Fold 8 Ultra, and the Galaxy Z Flip 8.
Will Samsung show new smartwatches too?
Leaks suggest new Galaxy Watch models are likely, though Samsung hasn’t confirmed specific models yet.
How can I watch Galaxy Unpacked live?
It streams free on Samsung.com, the Samsung Newsroom site, and Samsung’s YouTube channel, with no signup required.
Are you hoping for the wider Fold design, or do you think Samsung should have left the shape alone? Tell us what you’re expecting from this Unpacked.
Sources: Samsung Newsroom, GSMArena